Mercedes-Benz

Replacing car photography with a system.

FusionLab – Mercedes-Benz AI Production System
Overview

FusionLab is as a fully automated, brand-safe image production system for automotive marketing. The system replaces traditional photoshoots by combining Unreal-based vehicle data, AI-generated environments and automated image enhancement into a scalable production pipeline for production-ready, ultra-high-resolution visuals within minutes — consistent, controllable and infinitely scalable.

This project is confidential and cannot be shared publicly.

Client Mercedes-Benz
Project Production System
Year 2024
Sector Automotive
Agency Accenture Song
Role Lead Strategic Designer
Services Creative Direction
Brand Logic Encoding
System Logic Design
Prototyping & Validation